Striving to meet the mass media trends set by fashion and beauty influencers or provocative designers, you can suddenly come to ORIGINAL style... Knowing what social roles you are playing and what impression you need to make on others, you select the missing attributes to become the best version of... YOURSELF.

Despite the diversity in types, each has its own attractiveness and may highlight it in accordance with the BESTME approach.

Thus, you can achieve success in our chosen field thanks to a complete redesign of appearance, starting with the desired voice timbre and ending with the final touch of unique perfume, because the devil is in the details...

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At a time of changes new ideas and images arise in the head and first of all experiments with hair come to mind.

In this video I will talk about my personal experience of colour shift from bright to cool shades, how to make all the process run smoothly preventing hair damage and what care products to use for prolonged effect

Enjoy the new video with your favourite snacks!

*Don’t forget to turn subtitles on
...While still a schoolgirl, Patrizia's father sent her to the British College of Banking and Finance (BCBF) because he wanted his daughter to work in the financial sector. Despite the fact that Patrizia could not stand dealing with numbers and formulas since school, the College’s educational program seemed interesting enough to her to successfully graduate with the highest overall score

After College, Patrizia decided to follow the example of her favourite classmates and join the field of Advertising and Public Relations. The dream of entering the The Maurice Thorez Institute of Foreign Languages did not come true, but the Russian State University for the Humanities became Patricia’s alma mater for another 6 years. During this period, Patrizia have maintained a keen interest in Italian culture and the Renaissance. Despite the fact that Patrizia did not apply for the cultural studies department, she devoted her bachelor’s diploma to the Italian geobrand phenomenon and then continued to study the communicative practices of the very heart of the Italian Renaissance - Florence

Professional education:

2012 - 2014 - British College of Banking & Finance (BCBF) - BTEC Diploma Level 2 / Fundamentals of international business and financial operations

2015 - 2018 - Bachelor’s Degree in PR & Advertising - Diploma with honors, topic of bachelor's research: "Cultural, Political and Economic approaches to geobrand of Italy"

2018 - 2020 - Magister’s Degree in PR & Advertising - Diploma with honors, topic of master's research: "Communicative practices of the Tuscany geobrand"

After working for several years in communication & PR agencies Patrizia decided to understand inner world through exploring the world outside.
Since 2021 she became a digital nomad and visited Georgia, Dubai, Europe... And then the desire for beauty and fashion was finally formed thanks to trips to Florence, Venice and... the city of world fashion - Milan

It is worth saying that Patrizia first visited Italy back in 2013, admiring the Leaning Tower of Pisa, from which Gallileo threw objects while conducting his experiments, Rome with its peerless architecture and the legendary Colosseum, as well as Verona with its notorious lovers of the past and Naples with crazy and chaotic traffic, where pizza was first made for one hungry king

The second trip to Italy became the pivotal one for Patrizia. After meeting local young designers and receiving an invitation to Milan Fashion Week, she realized: “I am on the threshold of creating a modern interpretation of conceptual fashion.”

My credo:

“People come to intellectual fashion on their own while trends shout in every story. And I’m not talking about boring fashion, it can be sexy and conceptual. Intellectual fashion for me is the most valuable cultural gene of a nation, expressed in an intuitive approach,
elegance and minimalism. Now I have two tasks: to transmit the DNA of fashion brands and to create new combinations that evoke emotions through style."

...
UPD: No matter how hackneyed it may sound, but, yes, beauty will save the world...”


Patrizia Medici
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